I collected this information from IPC media's own website http://www.ipcmedia.com/. I conducted this part of research as a starting point of planning for our preliminary task which was to create our own student magazine. I screen grabbed a few of their own examples of magazine that they had published, focusing on music magazine as this would help with extra preparation for when we need to create our own music magazine.
Here is my case study research...
Here is my case study research...
“IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.”
Over the years IPC have published and continue to publish a variety of magazines for practically everybody from any kind of background and age be them male or female however, mostly they have 3 focuses: men, mass market woman and up market woman. The men’s division is called IPC inspire including over 55 brands including a huge variety of hobbies, interests and many more. The mass-market woman’s division is called IPC Connect, which is read, by 53% of all mass-market woman. The final brand is called IPC Southbank, which caters for the up market woman’s division, which provides the more up market and ‘posh’, ‘glossy’ magazines.
As well as these divisions there is also IPC Advertising, Marketforce which is the leading UK newstrade sales and distribution. These are some of the magazine names that IPC media published.
History
IPC Magazines was invented in 1968. However before IPC was established there were 3 other publishing company’s before hand, George Newnes, Odhams Press and Fleetway Publications who launched a few titles beforehand which are now being published by IPC.
IPC would be an appropriate publisher for a new music magazine because they already publish some well known and successful music magazines such as NME which reaches over 1 million music fans every week. As quoted from their website - “NME is the longest published and most respected music weekly in the world.” NME has been continued on for 58 years first being published in 1996 it was also voted Interactive Consumer Magazine of the Year at the 2009 PPA Awards. 
They also publish another music magazine called Uncut, which is about old and new rock, it is known as the UK’s most reliable magazine. Uncut’s sales, although not being the most popular magazine show a steady increase of sales going up by 0.4% period-on-period at the UK newsstand.
The kind of genre that IPC publish is mostly rock and indie which limits the audience they have although they would be an appropriate publisher for a new music magazine because they have seen the life through NME, which created a very good fan base and income. As well as IPC selling a whole range of magazine they have a good variety therefore overall having a huge reputation and are a well known and trusted establishment. The facts prove that the company know how advertise their work.
• Almost 5.5 million music magazines are sold each year. The Music sector generates almost £17.2million of RSV on the UK newsstand each year, with £7.4million generated by the two weeklies (NME and Kerrang!) alone.
However other publishers such as Bauer might be appropriate as well because they also sell successful music magazine such as Q, Kerrang! and MOJO. Kerrang! being mentioned in the bullet point as being one of the biggest music generated weekly magazines. However they do not only sell music magazines they also have set up and own radio stations. To conclude both publishers would be a good choice to publish a new music magazine, mainly due to their success and reputation as well as their audiences.
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